Building a Winning Marketing Strategy: A 4-Part Workshop Series for Entrepreneurs
Maryland Black Chamber of Commerce in partnership with Philippa Channer of Channer Consulting, LLC
Marketing your business shouldn’t feel like a guessing game.
Join the Maryland Black Chamber of Commerce this June for a 4-part in-person workshop series designed to help you create a marketing strategy that actually works for your business.
Whether you're launching something new or looking to refresh your current approach, this hands-on experience will give you the tools, structure, and confidence to market with purpose.
Led by Chamber member and Marketing Strategist Philippa Channer, this series walks you step-by-step through building a focused, personalized strategy—with time between each session to apply what you learn.
📅 Workshop Schedule
All sessions are held in person.
Session 1: Foundations of an Effective Marketing Strategy
Session 2: Building Your Marketing Roadmap
Session 3: Measuring Success and Adapting Your Strategy
Session 4: Presenting Your Plan + Peer Feedback
🗓 Dates: June 5, June 12, June 19, June 26
🕒 Time: 1 PM - 2 PM
📍 Location: Zoom
🎟 Cost: Free for Chamber Members (registration required)
What You’ll Learn:
How to define your brand, voice, and message
How to identify your ideal customer
How to choose the right marketing channels
How to create a content plan aligned with your goals
How to set SMART marketing goals
How to track performance and make smart adjustments
How to present your plan with clarity and confidence
What You’ll Get:
✅ Custom worksheets and templates
✅ Personalized feedback
✅ Peer collaboration and support
✅ Optional sponsorship visibility for your business
Who Should Attend:
Business owners ready to take marketing seriously
Entrepreneurs looking for focus and clarity
Startups seeking practical tools and real-time support
Anyone who’s tired of “spray and pray” marketing tactics
Reserve Your Spot Today!
Seats are limited, and we’d love to have you join us for this powerful and practical learning experience.
📩 Questions? Contact us at ken.white@marylandbcc.org.
Online Location: Zoom
Area: Bethesda/Chevy Chase, East County, MidCounty, Rockville, Silver Spring, Upcounty
Contact Name: Ken White
Contact Email: ken.white@marylandbcc.org
Cost: free