Business Plan or Marketing Plan: Choice? Insights, Tips and Tools
Date: 5/21/2026
Time: 9:30 AM - 10:30 AM (EDT)
Registration Deadline: 5/20/2026 5:00 PM (EDT)
Fee: No Fee
Point of Contact: Diane McFarland
Program Format: Online Meeting (Live)
Training Topics: Business Plan, Marketing/Sales
Description:
This statewide Maryland SBDC training helps business owners understand the differences, purposes and practical uses of a Business Plan versus a Marketing Plan. Participants will learn when each plan is needed, who the intended audience may be, and how these tools support business focus, funding readiness, certifications, and growth. The session highlights key components of both plans, including market analysis, customer targeting, competitive positioning, marketing strategies, financial projections, and sources and uses of funds. Attendees will also be introduced to SBDC templates, research tools, and no-cost training resources available through the Maryland SBDC Network and the U.S. Small Business Administration. This training provides business owners with clear, actionable guidance to develop focused plans that support informed decision-making and long-term success. Presenter, Bill Hitte; Maryland SBDC
Instructions: The log-on link will be provided in the registration confirmation email.
Registration Policies:
Registration and Fees: Payment of seminar fees may be made by check, money order or credit card. Payment must be received to guarantee your space in an event. You may receive special payment instructions by email once you register to the event
Refund Policy: If you wish to request a refund, please contact the conference organizer listed above to discuss. You may also elect to send a substitute in your place. If the event is cancelled, all fees will be returned.
Special Accommodations: In accordance with the American Disabilities Act and state law, you may request accommodations due to a disability by contacting the event organizer listed above. Advance notice may be necessary for some accommodations. Registration must be paid prior to accommodation requests.