Cost Modeling and Pricing for Profit: How to Build Better Estimates and Improve Margins
Date: 9/28/2026
Time: 1:00 PM - 2:00 PM (EDT)
Registration Deadline: 9/27/2026 5:00 PM (EDT)
Fee: No Fee
Point of Contact: Diane McFarland
Program Format: Online Meeting (Live)
Training Topics: Business Development - Other, Cash Flow Management
Description: This webinar introduces a practical approach to cost modeling, pricing, and profitability analysis for small and growing businesses. Many organizations rely on informal estimating methods or historical averages when pricing their work. While these approaches may be quick, they often lead to inconsistent pricing, missed opportunities, or margin erosion after a project is awarded. This session focuses on how to build and use a simple, structured cost model to improve pricing confidence and financial outcomes. It also highlights common mistakes businesses make when developing and using cost models — and how to avoid them. In addition, the webinar introduces customer and product profitability analysis techniques, including the concept of the “whale curve,” to help businesses understand where profits are generated and where they may be unintentionally lost. The content is designed to be practical and applicable across industries, including manufacturing, services, and government contracting. Participants will leave with actionable frameworks they can apply immediately to improve estimating accuracy, pricing discipline, and overall profitability. Key Topics Covered -Building a simple, effective cost model -Understanding direct vs. indirect costs and cost drivers -Common estimating and pricing mistakes -Using cost models to support better decisions -Introduction to profitability analysis (customers and products) -Understanding and applying the “whale curve” -Identifying and addressing profit leakage.
Presenter, Bruce Gochnour, Principal; BLN NexGen Edge, LLC
Registration Policies:
Registration and Fees: Payment of seminar fees may be made by check, money order or credit card. Payment must be received to guarantee your space in an event. You may receive special payment instructions by email once you register to the event
Refund Policy: If you wish to request a refund, please contact the conference organizer listed above to discuss. You may also elect to send a substitute in your place. If the event is cancelled, all fees will be returned.
Special Accommodations: In accordance with the American Disabilities Act and state law, you may request accommodations due to a disability by contacting the event organizer listed above. Advance notice may be necessary for some accommodations. Registration must be paid prior to accommodation requests.