Event Marketing Playbook - Turn Event Traffic Into Sales
Live Event (online)
Date & Time: April 7, 2026, 1:00pm EDT
Cost: $0.00
Duration: 1 Hour
Language: English
About the event
Major events like the FIFA World Cup, the Olympics, large conventions, trade shows, and festivals can bring thousands of potential new customers into your area. If your business plans on taking advantage of a local event, you can’t rely on your normal marketing strategy.
In this webinar, you’ll learn how to build a marketing plan designed specifically for major events happening near your business. We’ll walk through practical ways to combine digital marketing with physical visibility so your business shows when attendees are looking around or online. You’ll also receive simple tools and templates to help you organize your promotions and prepare your marketing well before the event begins.
In this webinar, you will learn how to:
Design digital and onsite marketing strategies that attract event attendees
Leverage signage, displays, and branded materials for maximum visibility
Combine online promotions with physical marketing for stronger results
Turn event traffic into paying customers
Use simple templates and tools to organize your event marketing efforts
Build a preparation and promotion calendar before the event begins
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Brought to you by
Sponsor
Visa is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and governments across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payment network, enabling individuals, businesses, and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
About the presenters
Heather Turner
I am passionate about helping small businesses succeed and thrive at every stage of their journey...