Marketing Plan 101: Create Your Roadmap To Success

• Format

  Online Live Event

• Date

  May 19, 2026

• Time

  12:00 pm EDT

• Duration

  1.5 hours

• Price

  free

Overview

Not sure where your time and money would be well spent? Are you just following what everyone else is doing and hope it works for you too?

A well executed marketing plan will help you:

• Define your business with SWOT Analysis – Strengths, Weaknesses, Opportunities and Threat

• Define your target audience with buyer personas

• Develop a budget

• Measuring and Optimizing your Marketing Efforts

• Define your brand with proper visuals and messaging

• Determine your best marketing channels for educating your customers, generating leads, and developing brand awareness.

ABOUT THE SPEAKER

Patty Ross

Patty Ross has over 20 years experience in marketing and has been in the online space since 1998, when she developed an e-commerce program for a gourmet gift company to grow it into a million-dollar business. She spent 17 years helping the wine industry gain online traction and in 2006 founded Golden State Marketing and California Wine Marketing. She then branched out to help other industries grow their brands including financial, legal, health and beauty, motorsports, landscape design, cbd/cannabis, restaurants, political activism and nonprofits. Ross enjoys presenting marketing topics that help business owners understand the importance of marketing their brand both online and offline.