Stop Getting Ghosted by Google - How AI Search Decides Who Gets Found (And Who Disappears)
Date: 5/18/2026
Time: 1:00 PM - 2:00 PM (EDT)
Registration Deadline: 5/17/2026 5:00 PM (EDT)
Fee: No Fee
Point of Contact: Diane McFarland
Program Format: Online Meeting (Live)
Training Topics: Artificial Intelligence (AI), Marketing/Sales
Description:
If you've noticed your website traffic declining or your business isn't showing up in search results like it used to, you're not imagining things. The rules of online visibility have fundamentally changed. Search engines now use AI to decide which businesses get recommended to potential customers—and which ones get filtered out entirely. What worked two years ago (keywords, backlinks, traditional SEO) isn't enough anymore. In this workshop, you'll learn exactly how AI-powered search engines evaluate and rank businesses, and what you need to do differently to stay visible to the customers actively looking for what you offer. You'll walk away with: -Clear understanding of how AI search works (without the technical jargon) -The 3 biggest reasons businesses are losing visibility right now -Specific changes you can make this week to improve your discoverability -A framework for evaluating whether your current digital presence is AI-search ready -Free diagnostic tool: AI Search Visibility Audit to assess where you stand This session is for you if: -You've noticed declining website traffic or fewer organic leads -You're concerned about staying visible as search continues to evolve -You want to understand what's actually happening "behind the scenes" with AI search -You're ready to adapt your digital strategy for how people actually search today Presenter, Kristen Noelle Wiggins Messaging, Marketing, and Media Strategist
Instructions: The log-on information will be provided in the registration confirmation email.
Registration Policies:
Registration and Fees: Payment of seminar fees may be made by check, money order or credit card. Payment must be received to guarantee your space in an event. You may receive special payment instructions by email once you register to the event
Refund Policy: If you wish to request a refund, please contact the conference organizer listed above to discuss. You may also elect to send a substitute in your place. If the event is cancelled, all fees will be returned.
Special Accommodations: In accordance with the American Disabilities Act and state law, you may request accommodations due to a disability by contacting the event organizer listed above. Advance notice may be necessary for some accommodations. Registration must be paid prior to accommodation requests.