Marketing & Branding for Business Success: Build, Grow, and Stand Out

Date: 6/3/2025
Time: 3:00 PM - 4:00 PM (EDT)
Registration Deadline: 6/2/2025 8:00 AM (EDT)
Fee: $25.00 Registration Policies

Point of Contact: Diane McFarland

Program Format: Online Meeting (Live)
Training Topics: Marketing/Sales
Description:

Your brand is more than just a logo—it’s the foundation of how your business is perceived, builds trust, and attracts loyal customers. In this workshop, you’ll learn essential marketing and branding strategies to create a strong, recognizable brand and effectively market your business. What You’ll Learn: -The Importance of Branding – Why a clear brand identity matters and how to create one. -Defining Your Target Market – Understanding your ideal customers and how to reach them. -Building a Strong Brand – Creating a mission, vision, values, and brand voice. -Marketing Your Brand – Social media, email marketing, networking, and digital tools to expand your reach. -Effective Content & Design Tools – Using Canva, ChatGPT, Scheduling tooks, and more to streamline content creation. -Understanding Competitive Advantage – How to stand out in the marketplace and win customers. By the end of this session, you’ll have a clear roadmap to build a brand that resonates with your audience and a marketing strategy to attract and retain customers. Presenter, Candace Pruett, Maryland SBDC COST: $25 *No refunds will be given; however, the fee may be applied to another training. *The payment link will be sent a week prior to the start of the training. You will be notified when the link is live. Thank you.

Instructions: A log-on link will be sent to registrants the day/evening prior to the training. **Registration is a two-step process. First you must register and secondly, you make payment.