Date: 6/3/2025
Time: 2:00 PM - 3:00 PM (EDT)
Registration Deadline: 6/2/2025 4:00 PM (EDT)
Fee: $25.00 Registration Policies

Point of Contact: Diane McFarland

Program Format: Online Meeting (Live)
Training Topics: Marketing/Sales
Description:

Your brand is more than just a logo—it’s the foundation of how your business is perceived, builds trust, and attracts loyal customers. In this workshop, you’ll learn essential marketing and branding strategies to create a strong, recognizable brand and effectively market your business. What You’ll Learn: -The Importance of Branding – Why a clear brand identity matters and how to create one. -Defining Your Target Market – Understanding your ideal customers and how to reach them. -Building a Strong Brand – Creating a mission, vision, values, and brand voice. -Marketing Your Brand – Social media, email marketing, networking, and digital tools to expand your reach. -Effective Content & Design Tools – Using Canva, ChatGPT, Scheduling tooks, and more to streamline content creation. -Understanding Competitive Advantage – How to stand out in the marketplace and win customers. By the end of this session, you’ll have a clear roadmap to build a brand that resonates with your audience and a marketing strategy to attract and retain customers. Presenter, Candace Pruett, Maryland SBDC COST: $25 *No refunds will be given; however, the fee may be applied to another training. *The payment link will be sent a week prior to the start of the training. You will be notified when the link is live. Thank you.

Instructions: A log-on link will be sent to registrants the day/evening prior to the training. **Registration is a two-step process. First you must register and secondly, you make payment.

Registration Policies:

Registration and Fees: Payment of seminar fees may be made by check, money order or credit card. Payment must be received to guarantee your space in an event. You may receive special payment instructions by email once you register to the event

Refund Policy: If you wish to request a refund, please contact the conference organizer listed above to discuss. You may also elect to send a substitute in your place. If the event is cancelled, all fees will be returned.

Special Accommodations: In accordance with the American Disabilities Act and state law, you may request accommodations due to a disability by contacting the event organizer listed above. Advance notice may be necessary for some accommodations. Registration must be paid prior to accommodation requests.