Date: 8/14/2025
Time: 1:00 PM - 2:15 PM (EDT)
Registration Deadline: 8/13/2025 4:00 PM (EDT)
Fee: No Fee
Point of Contact: Diane McFarland
Program Format: Online Meeting (Live)
Training Topics: Marketing/Sales
Description:
If you’re an entrepreneur who wants to share your work — but cringes every time you try to “sell” online — this is for you. Most marketing advice turns you into a megaphone shouting “Look at me!” But what your audience really needs… is a mirror that helps them feel seen. Join this training to discover how to create content that doesn’t just “convert,” but connects — deeply, honestly, and in a way that builds trust before the sale ever happens. You’ll learn: -Why storytelling outperforms selling for soul-led businesses -The “Empathy First, Offer Later” content approach that never feels pushy -How to use soft CTAs that invite curiosity instead of triggering resistance -Real examples of quiet, authentic posts that led to full programs — without hype Plus, you’ll get our Content-to-Conversation Checklist to start using right away. If you’ve ever said “I hate marketing myself” — this class will change how you see it. Presenter, Antonio Guerrero; Systematic Business Marketing
Instructions: A log-on link will be sent to registrants the day/evening prior to the training.
Registration Policies:
Registration and Fees: Payment of seminar fees may be made by check, money order or credit card. Payment must be received to guarantee your space in an event. You may receive special payment instructions by email once you register to the event
Refund Policy: If you wish to request a refund, please contact the conference organizer listed above to discuss. You may also elect to send a substitute in your place. If the event is cancelled, all fees will be returned.
Special Accommodations: In accordance with the American Disabilities Act and state law, you may request accommodations due to a disability by contacting the event organizer listed above. Advance notice may be necessary for some accommodations. Registration must be paid prior to accommodation requests.